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Our Story

Our Story


Founded in 2014 in Los Angeles, California, Jonathan Justin's beginnings in the fashion industry stem from a retail background. His admiration for fashion and beauty grew from many designer outlooks of which he both studied and applauded. It was then that he developed appreciation and found inspiration in fashion handbags to begin along with product presentation, color pallets and current trends. Jonathan Justin has always been amazed by the elegance that is within the fashion and beauty industry. Jonathan Justin's main inspirations come from iconic statement setter Audrey Hepburn, the ravishing goddess beauty Elizabeth Taylor and classic look of Princess Diana. These women, so notably associated with grace and refinement, prompted him to create a luxurious dream life designed by him through his handbags and beauty products. His ultimate goal was to create a fearless way to enjoy the ever growing beauty within life itself. 


His first handbag, the “JJ Blue” was created in 2014 and as we know it today, the rest is history. 

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