Founded in 2014 in Los Angeles, California, Jonathan Justin's beginnings in the fashion industry stem from a retail background. His admiration for style and fashion grew from the many designer items he both sold and applauded. It was then that he developed appreciation and found inspiration in fashion handbags, product presentation, color pallets and current trends. Jonathan Justin has always been amazed by the elegance that came with the lifestyle of the fashion industry. Although influenced by many, Jonathan Justin's main inspirations come from iconic statement setter Audrey Hepburn and the classic look of Princess Diana. These women, so notably associated with grace and refinement, prompted him to create a luxurious dream lifestyle through his handbags. His ultimate goal was to create a fearless, confident and stylish approach through his creations.
His first handbag, the “JJ Blue” was created in 2014. The handbag was a Saffiano royal blue leather exterior, with a red lining interior and gold hardware. He shared his new creation with friend and fashionista, Beth Lynn who immediately fell in love. The rest was history and the start of the chic brand we know today as Jonathan Justin Handbags.